SEO For Small Business

Here's Why Your Business Should Be Online

Businesses on the web 

grow considerably faster

than those that haven't got a website.

Of these businesses on the web,

those with mobile sites and apps

will grow up to 75% faster

Small business can benefit tremendously from SEO (Search Engine Optimization)

and those that don't practise it as if it were a religion are much worse off than larger companies that invest in SEO marketing campaigns.

Just What Is SEO?

A set of rules that can be followed by website owners to optimize their websites for search engines in order to improve their search engine rankings. It also greatly increases the quality of websites by making them user-friendly, and easier to navigate. In short, a framework consisting of guidelines, stages, and a set of controls measured by a variety of analytical means.

SEO BENEFITS For Small Business

More User-Friendly Website Makes It A Better Website

SEO is not only about search engine rankings, it's also about the user. When your site is better, faster, and friendlier, your visitors are much happier resulting in both short and long-term benefits.

Grow Your Audience + Increase Your Profits

Your main reason in having a website is to increase and divide your customer base - that is, to separate those who are followers and those who simply walk in off the street. SEO means more targeted visits due to search engine rankings and most important - more customers.

Opening New Markets

In the world economy, the web is one of the fastest growing markets. This makes a good SEO campaign critical for growth and success. But, social media and mobile marketplaces can take your traffic (online and offline) to a whole different level - in turn, boosting your SEO performance overall.

Improved Conversion Rates

Since an SEO optimized website is fast, easy to use, and compatible with mobile and tablet devices, better conversions mean more loyal visitors, customers, and subscribers.

Building Brand Awareness

Users are more like to trust a brand with a better search engine ranking when seeking a brand as compared to brands that don't have a good web presence. This hidden advantage helps to build brand awareness , in your local area, your region, and even nationally. So it's easy to see how and why SEO can both build and destroy your brand.

Using Newsletters To Build A Dedicated Fanbase

RSS feeds and newsletters, as a means to grow your audience, existed long before social media and so, are important sources for traffic. Email lists and campaigns share no less equal importance than social media, so be sure to add a newsletter box to your site and respond to your subscribers.

Beating The Competition

Imagine to sites selling similar products at similar prices, which one do you think will do better with the application of good SEO techniques? Which company will grow fater and gain more customers - the one ranked higher in search engines of course. You should assume your competitors are practising SEO and employing social media marketing. And if they aren't doing both, you will certainly have a huge overall advantage.

Unlimited Business Hours

Any business open 24 hours per day and 7 days per week gets more traffic and potential customers even when the business is closed. This is another hidden benefit of the internet and SEO.

Huge Benefits For Social Media

Clearly, higher rankings mean more social media exposure. Similarly, good social media exposure converts to higher search engine rankings. A win-win situation. The perfect symbiotic relationship used to increase LIKES, Tweets and Re-Tweets, and Google+ additions for your website.