Is Your Website Performing The Way You Expected?
On page SEO is the most important process for better rankings and for a successful internet marketing campaign.
Every campaign starts from the web site and if your web site is not optimized for both search engines and users, your chances for success are minimized.
For purposes of this blog article, we'll discuss the relationship between on-page and off-page SEO at a later time. In order to give beginners a complete picture, I will explain in brief a few basic terms.
Search Engine Optimization : Search Engine Optimization or SEO is a term that encompasses everything you need to do to improve your web site’s ranking position in the various search engines, and in particular, the most widely used ones like Google, Bing, and Yahoo. This includes configuration settings you have to apply on the website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO). Oh sure, you can use an online service like Wix.com or Weebly but there are vital tidbits of code that should be uploaded to your server provided by your site host - and these sites not only don't inform you of this critical information, they may well be selling you false hopes. With this being the case more often than not, I would venture to say that the only people who will see your attractive website are the one that you provide your web address to.
Is on-page SEO more important than off-page SEO? That's a good question.
To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO. I believe on page SEO is more important and I will explain below why.
1) ‘Speak’ the search engines language: It makes more sense to start with on-page SEO and get it right rather than trying to convince search engines to give you better ranking with off page SEO. Search engines are computer programs (software) and they understand a particular language. With SEO and especially on page SEO you ‘speak’ their language and your goal is to help them understand what your website is about. In other words the more signals you can give them, the more chances you have of achieving better rankings.
2) On Page SEO is about the user as well: Never forget that your primary target is to keep your users happy. Off Page SEO may bring traffic to the website but if it is not setup correctly, if it is not user-friendly the desired results will not be achieved.
3) Many websites get it wrong: It’s amazing but it is true that the majority of websites today are not optimized for search engines. Despite the plethora of information about SEO many website owners believe that it does not worth to even do SEO and they quit before starting. For those cases on-page SEO has a lot to offer both in terms of usability but in terms of traffic as well.
4) Good On Page SEO is in many cases all you need: If you are running a website for a small business and you need to get local customers searching for various terms on Google then on page SEO is all you need to do.
5) Off page SEO comes after on page SEO: In order to start thinking on how you can promote your website you need to be sure that the website is optimized and in good condition. So I would strongly advise you to work with on-site SEO first and then go off-site.
Let's work together to get you the recognition you deserve. Call CompuAssist today @ 705-828-7411 or email us at info@compuassist.ca and discover how we can improve your on page SEO today.
Visit Us Online: www.compuassist.ca
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